The interior design and space branding project works to unleash the main goals requested: institutionality, group vision, functionality and being strongly product oriented. The real need is to create the first De'Longhi’s Group showroom never existed: a space where show the group's brands and products all together – De'Longhi, Braun and Kenwood – ensuring the recognition of each one guidelines, in order to support the specific business strategies; with a whole result of consistency and coordination of image in which the products are always protagonists.

The result is an open space, completely communicating, with a single design. The strong vision of the Group is achieved thanks to the "made on measure" covering of the wall, made of perforated sheet with backlight. The uniqueness is given by the shape of the hole that is inspired by the oval shape of the De'Longhi logo. At the same time, however, it allows the recognisability of the individual brand identity, within a highly functional furniture system.