A whole creative and strategic consultancy due to the launch of the new business unit / brand “solari lineadesign” and its products. From the brand identity, to the product identity, from all the necessary "below the line", to the merchandising tools and web design. A still on-going project, which starts from the company's symbol – Cifra 3, followed by Dator 60 – with an unpublished study of the graphic, typography, photography concept and video making.
A depth study of packaging and display system characterized by a study of premium materials and finishes. solari lineadesign sets up a selective distribution strategy made of excellent stores, carefully chosen to be partners in a project that evolves over time: starting from the beginning of the reissue of the historical clocks, to continue with the developing of new cutting-edge products thanks to Solari's experience, technology and industrial innovation.