A lively and vibrant space, which opens onto the city like a cabinet of curiosities full of wonders to discover. The new concept store Slowear Venezia inaugurated in Tokyo is a love letter to the art of making that is an integral part to the Italian industrial culture and to the very identity of the Slowear project. If the products embody an immense passion for design and craftsmanship, the space that houses them reflects a taste that is extremely modern and personal in every detail, from the sophisticated colour palette of soft greys, deep blues and burgundies up to the large bookcase inspired by the great designs of the 1950s and the magnificent handmade cement tiles from Lecce.
The theatrical use of light is an integral part of the interior design, warming up the atmosphere whilst guiding guests in their discovery of the collections, the products and the spaces.
Starting with the large multifunction counter, which becomes a mixology bar, a DJ booth and a radio studio according to the occasion. The lounge, which has always been a distinctive feature of the Slowear Venezia stores, remains the place reserved for conviviality, with a small coffee and Prosecco service always available, magazines and photo books to browse and all the time needed for taking a break that is also a moment of discovery, cultural enrichment, and sharing.
What's happening in Slowear Venezia store is an experiential journey, sewed to the weft threads of the collection, to every interior detail creating different and sophisticated feelings, warm and cozy atmosphere that are not just about clothing but they come from the passion for every form of beauty.