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Consultancy and art direction
Upon specific request, VD supports companies with a dedicated consultancy and creative direction service. We operate with a strategic and multidisciplinary approach, unlocking the full potential of each and every client.
Through collaborative discussions within our team and with our clients, we craft projects that offer a comprehensive vision of the entire corporate space. We provide conceptual input to brand positioning, establish design guidelines, and create unique values and meanings that are then translated into design elements, shapes, colors, and materials.
Our creative consulting services are fueled by the latest research on styles and trends. We develop competitive scenarios and forecast consumer needs to ensure consistent growth for our clients. We put our experience at the service of the client, handling the coordination and
Interior architecture
VD combines the excellence of Italian design with a strategic international vision to develop unique, highperformance interior architecture projects for hospitality, retail, and new workspaces.
We bring our expertise in design, technological innovation, and materials to each project. Unlike a traditional architecture firm, we integrate business vision and narrative design to transform spaces into tools capable of generating a real return on investment.
Our goal is to convey the brand’s identity through every architectural detail. This is a new and exciting journey for any client who can take advantage of our wealth of knowledge, inherently far from standardization and imposed styles.
Lighting projects
Light to create depth, backgrounds, and scenes. Light to place that particular emphasis and define paths. Light to offer true comfort. Lighting projects play a crucial role in VD’s creations, giving life – with effectiveness and character – to the cohesive ambiance perception of the designed space.
With this understanding, VD meticulously establishes the main characteristics of the lighting choices and drafts the comprehensive layout design across various levels, encompassing both interior and exterior spaces, spanning from ambient lighting to accurate spotlighting through decorative and practical solutions, all the way to crafting dynamic and unique lighting environments.
When the project calls for it, we create custom lighting, review shape and function, perform technical feasibility analyses and design optimization, and oversee the entire custom production process.
Commercial formats
With two decades of experience, VD’s consultancy expertise enables the comprehensive management of the design and execution of projects for commercial formats and scalable retail outlets, always with a mid to long-term perspective in mind.
Similarly, by initiating the positioning of the brand, product, and services, we customize the project to seamlessly adapt to the unique characteristics of the area where the format will be set.
VD’s solutions are strengthened by continuously updated market insights to ensure impactful outcomes and competitiveness, including economies of scale. We establish a tailored control model focused on quality and timely delivery
