The MICAM trade show promotes for 2018 the "Emerging Designers", an innovative concept realized in cooperation with Honegger agency for presenting a new event area dedicated to international shoes designers, whose collections emerge on the contemporary offer to guide consumers to their final choice and create a new trend.
The internationality of the selected candidates reflects in the fashion sector the current global changes that the market is required to understand and share, endorsing creativity and innovation.
The exhibition area invites to the discovery, like an Italian garden; it astonishes as an unexpected journey.
12 units, 12 sustainable architectures made by simple, non treated materials, arrange in the space like inside a spontaneous settlement; the architectures go along with the visitor’s eye, moving with him through an absorbing landscape made up by scenery and transparency, ephemeral solidity, natural and artificial blending.
Thanks to the simplicity of the set-up, one of the man’s biggest ambition, the discovery, is thus achieved.