This is the story of a journey. Our journey in the company of Autogrill.
The world’s leading operator in the hospitality services for travellers has inaugurated the summer season with a new concept, inspired by urban food courts. Our studio developed the concept in order to offer today’s and tomorrow’s travelers a wider and targeted experience.
What’s its name? Autogrill PIÙ.
Going through the habits and curiosities of the Italian boot, taking a break among tastes and international trends, as if we were looking at a landscape changing out of the window of the car, we discovered the soul of the concept that we were helping to develop.
We came to define the naming, logo and institutional communication at first. Then we shaped innovative catering concepts inside Autogrill Più, such as ‘Camogli & Friends’ and ‘Gusti di Strada’. The first brand takes its name from the most iconic sandwich of Autogrill, while the second one represents a new culinary offer dedicated to Italian street food.
This journey, from Somaglia Est to Crocetta Sud, turned out to be just the beginning of a new journey finding another gear.